Important Update: A Critical Look at Truvani’s ‘Clean Toothpaste’

Published on March 23, 2025 — Sunday

A Message from Tamara Rubin:

The fluoride-free ‘Clean Toothpaste’ by Truvani, pictured above, has undergone rigorous independent testing and was found to contain hazardous levels of heavy metals, including Lead, Cadmium, Mercury (!), and Arsenic. These findings are particularly alarming because the product tested positive for Mercury— a highly toxic element— despite being marketed as a ‘Clean Toothpaste’.

Below, you will find a shareable social media graphic with the detailed test results and the original laboratory report. Our comprehensive lab reports are always accessible at the bottom of each article for transparency. Our comparison chart for toothpaste and tooth powder products, organized by the amount of Lead detected, is also included near the top of this article. This specific product ranks between D and E on our toxicity scale—indicating significant contamination risk based on third-party, community-funded testing conducted by Lead Safe Mama, LLC.

Many community members anticipated that this product would test as ‘non-detect’ for all toxicants, especially given its branding as a ‘Clean Toothpaste’ associated with Vani Hari, aka The Food Babe, renowned for advocating stricter regulatory standards. Unfortunately, the test results reveal a different, concerning reality, which may be disappointing to some advocates and consumers.

• As always, all federal agencies agree: there is no safe level of Lead exposure, especially for pregnant women and children.
• Serving size is irrelevant when assessing risk from toxicants like Lead, Cadmium, and Mercury; even trace amounts can accumulate over time.
• Heavy metals bioaccumulate in the human body, and chronic daily exposure over years significantly raises health risks.
• Repeated use of contaminated toothpaste—often two or three times daily—can lead to dangerous buildup, posing serious health threats.
• Oral absorption pathways further heighten concern, as ingestion of these toxicants through toothpaste directly introduces them into the body.

For a complete understanding of the testing results, please scroll down to view the full laboratory report. Our detailed comparison chart, updated regularly, can be found on our resources page—bookmark it for ongoing reference. Remember, the levels of toxicants detected in this product are legally permissible under current regulations, but legality does not equate to safety.

Regulatory and Safety Context

Currently, the FDA classifies fluoride-free toothpaste as a cosmetic product, allowing up to 10,000 parts per billion (ppb) Lead (equivalent to 10 ppm). Washington State’s recent Toxic-Free Cosmetic Act, effective January 2025, reduces this threshold to 1,000 ppb (1 ppm). Since the detected levels in this product fall within these legal limits, it is considered compliant with existing standards. However, being legal does not mean it is safe.

Regulatory standards primarily serve corporate liability protections rather than safeguarding human health, especially vulnerable populations like children and pregnant women. Our goal is to advocate for stricter, evidence-based limits. We are reporting these findings to the FDA through their online complaint portal, urging policymakers to lower permissible limits and improve safety regulations, particularly for products marketed to children or used during pregnancy.

• If your child has been using this toothpaste and you are concerned about potential health effects, consider discontinuing its use immediately.
• For safer alternatives, we have identified five products that tested non-detect for Lead, Cadmium, Mercury, and Arsenic, available in our recommendations below.
• Ask your healthcare provider about testing your child’s blood Lead levels to rule out exposure, and consider comprehensive heavy metals testing for better insight into total body burden.
• Note that standard blood Lead testing may not detect low-level exposures from toothpaste, but establishing a baseline is still valuable.
• Persistent exposure from contaminated toothpaste can result in Blood Lead Levels (BLLs) ranging from 1.0 to 4.0 micrograms per deciliter, which, even at low levels, can cause lifelong health issues.
• Most physicians only act when BLLs reach 3.5 micrograms/dL, but research demonstrates adverse effects even at lower levels.
• You can file a formal report with the FDA via their online form to help trigger regulatory review.

Personally, I would not allow my own children to use this product, as any known source of Lead exposure is unacceptable in our home environment. If you are interested in detox protocols to support your family’s health after learning about these risks, please review our dedicated article—be cautious of ineffective or dangerous detox products that may cause additional exposure.

Laboratory Reports and Resources

The full lab report for this product is available at the bottom of this article. For additional safe food, supplement, and cosmetic options, visit our comprehensive testing landing page—linked here—and explore our regularly updated lists of safer choices, including foods, cosmetics, and supplements tested for contaminants.

Here is a link to the complete collection of all third-party lab reports conducted by Lead Safe Mama, LLC since March 2024—bookmark it for ongoing reference. We also encourage support through our GoFundMe campaigns, which fund further independent testing and advocacy efforts.

About Lead Safe Mama, LLC and Tamara Rubin

For newcomers, Tamara Rubin is a recognized advocate for childhood Lead poisoning prevention and consumer safety, with multiple federal awards and a background as a documentary filmmaker. As a mother who experienced Lead poisoning firsthand, she is dedicated to community-driven efforts to remove toxicants from everyday products.

• Tamara owns and operates Lead Safe Mama, LLC—a woman-owned small business committed to community collaboration and transparency in consumer goods safety.
• Since July 2022, our work has contributed to six product recalls by the FDA and CPSC.
• All test results shared are scientifically valid, accurate, and reproducible.
• Visit our press page to see media coverage of our initiatives—linked here.

This is an ad-free, independent article.

Supporting our work through affiliate links or donations helps us continue providing unbiased testing and advocacy. To contribute or shop through our affiliate links, visit our support page—thank you for your support!

Comprehensive List of Safe Products

Below, you will find an expanding list of foods, supplements, and cosmetics that have tested non-detect for Lead, Mercury, Cadmium, and Arsenic via third-party independent testing. Each product’s detection limits are detailed in their respective lab reports, accessible by searching the brand name on our website.

Updated List as of March 19, 2025 — 56 Safe Products

• Baby Food: Little Spoon Kale, Carrot + Pear BabyBlends
• Baby Food: Little Spoon Butternut Squash + Blueberry BabyBlends
• Baby Food: Little Spoon Sweet Potato BabyBlends
• Baby Food: Little Spoon Sweet Potato + Carrot BabyBlends
• Baby Food: Little Spoon Banana + Pitaya BabyBlends
• Beverages: Honest Kids Organic Appley Ever After Apple Juice (Amazon Link)
• Beverages: Olipop Grape Tonic (Amazon Link)
• Breakfast Items: Nature’s Path Envirokidz Organic Panda Puffs (Amazon Link)
• Breakfast Items: One Degree Organic Sprouted Rolled Oats (Canada) (Amazon Link)
• Candy: Lindt White Chocolate Bar (Made in USA, New Hampshire) (Amazon Link)
• Candy: Cavendish & Harvey Wild Berry Drops, non-organic (Germany) (Amazon Link)
• Coffee & Tea: Chameleon Organic Cold Brew Concentrate (Amazon Link)
• Coffee & Tea: Tao of Tea Organic Genmaicha (Amazon Link)
• Coffee & Tea: Califia Farms Almond Latte Cold Brew (Amazon Link)
• Coffee & Tea: Death Wish Organic Espresso Roast (Amazon Link)
• Coffee Creamers: Laird Superfood Coconut Creamer (Amazon Link)
• Dairy: Organic Valley Grassmilk Half and Half (Amazon Link)
• Cheese: Babybel Mini Original Snack Cheese (Amazon Link)
• Fruit Snacks: GoGo Squeez Organic Apple Sauce Pouch (Amazon Link)
• Fruit Snacks: Kirkland Organic Apple Sauce Pouch (Amazon Link)
• Fruit Snacks: Organic Layered Fruit Bars in Strawberry Banana (Amazon Link)
• Fruit Snacks: Strawberry Banana Smoothie Pouch by Once Upon A Farm (Amazon Link)
• Fruit Snacks: Organic Layered Fruit Bars in Raspberry Lemonade (Amazon Link)
• Infant Formula: Bobbie Organic Gentle Infant Formula (Amazon Link)
• Infant Formula: Bobbie Organic Milk-Based Powder (Amazon Link)
• Infant Formula: Bobbie Grass-Fed Milk-Based Powder (Amazon Link)
• Infant Formula: ByHeart Infant Formula (Amazon Link)
• Infant Formula: HiPP Bio Combiotik Stage 1 (Imported, not on Amazon)
• Infant Formula: HiPP HA Stage PRE (Imported, not on Amazon)
• Infant Formula: Holle Bio Goat Stage 2 (Amazon Link)
• Infant Formula: Kendamil Goat Infant Formula (Available at Target)
• Infant Formula: Kendamil Organic Follow-On Milk (Available at Target)
• Infant Formula: Kendamil Whole Milk Infant Formula (Available at Target)
• Infant Formula: Kendamil Organic Cow Milk Formula (Available at Target)
• Ingredients: Jacobsen’s Sea Salt, Oregon (Amazon Link)
• Ingredients: Jovial Organic Einkorn Flour, Italy (Amazon Link)
• Ingredients: Costco Organic Hemp Seeds (Amazon Link)
• Ingredients: Navitas Organic Chia Seeds, Mexico (Amazon Link)
• Vinegar: Napa Valley Naturals Organic Red Wine Vinegar, California (Amazon Link)
• Beans: Jovial Organic Chickpeas, Italy (Amazon Link)
• Oils: Chosen Foods 100% Avocado Oil, non-organic (Amazon Link)
• Oils: Dr. Adorable’s Organic Perilla Seed Oil, Korea (Amazon Link)
• Oils: Dr. Bronner’s Regenerative Organic Coconut Oil (Amazon Link)
• Plant-Based Milks: Kiki Milk Organic Plant-Based Milk (Amazon Link)
• Plant-Based Milks: West Soy Unflavored Unsweetened Organic Soy Milk (Amazon Link)
• Supplements: Baby Ddrops Organic Vitamin D3 for Babies (Amazon Link)
• Supplements: Doctor’s Best Vitamin C with Q-C (Amazon Link)
• Supplements: Nordic Naturals Omega-3 Fish Oil (Amazon Link)
• Supplements: Mary Ruth’s Toddler Multivitamin Liquid Drops with Iron (Amazon Link)
• Supplements: Pendulum Metabolic Daily Supplement (Amazon Link)
• Cosmetics: Kora Organics Noni Face Oil (Amazon Link)
• Toothpaste (Fluoride-Free): Orajel Kids Training Toothpaste, Natural Berry Flavor (Amazon Link)
• Toothpaste (Fluoride-Free): Miessence Mint Toothpaste (Amazon Link)
• Toothpaste (Fluoride-Free): Dr. Brown’s Baby Toothpaste, Strawberry Flavor (Amazon Link)
• Low-Fluoride Toothpaste: Pegciz Kids Watermelon Foam Toothpaste (Amazon Link)
• Tooth Gel (Fluoride-Free): Kid’s Spry Tooth Gel with Xylitol (Amazon Link)

For the full list of lab-tested safe products, visit our comprehensive testing page. Stay tuned for regular updates as we expand our database.

Additional Products Containing Trace Levels of Arsenic

Below are five products that tested positive for very low levels of Arsenic—levels considered safe by current standards, but still noteworthy for transparency:

1. Kendamil Goat Toddler Milk: Non-organic, potential trace arsenic, available at Target or through European formula suppliers.
2. That’s It Apple Cherry Bars: Non-organic, with trace arsenic, available on Amazon (Link).
3. Chosen Foods Avocado Oil: Organic, with trace arsenic (Link).
4. Now Sunflower Lecithin: Non-organic, trace arsenic (Link).
5. WishGarden Immune Boost: Seasonal Rescue for pregnancy, trace arsenic (Link).

Note: All Amazon links are affiliate links. Purchases made through these links support our independent testing and advocacy efforts at no extra cost to you.

Final Note and Transparency

Every lab report we publish is accessible for review, ensuring full transparency. We are committed to advocating for stricter safety standards and supporting consumers in making informed choices. Remember, even if a product is legally compliant, it may still pose health risks—especially for vulnerable populations. Stay informed, advocate for safer regulations, and choose products tested to be free of harmful contaminants.