Comprehensive Laboratory Findings on Colgate Total Active Prevention Fluoride Toothpaste

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Important Update on Colgate Total Active Prevention Fluoride Toothpaste – A Critical Review

Published on April 17, 2025 — Thursday

A Message from Tamara Rubin:

As expected, testing has revealed that the Colgate Total Active Prevention Fluoride Toothpaste contains detectable levels of toxic heavy metals, specifically Lead and Mercury. The concentrations of these toxicants are within the legal limits set by federal regulations, notably, the maximum allowable Lead content in fluoride toothpaste is 20,000 parts per billion (ppb), equivalent to 20 parts per million (ppm). However, it is crucial to recognize that all major health authorities agree that there is no safe level of Lead exposure for humans, especially for children.

Our community at Lead Safe Mama emphasizes the importance of advocating for safer, cleaner products. We urge consumers to demand higher safety standards from trusted brands like Colgate and to hold government agencies accountable for establishing and enforcing stricter safety regulations. Protecting children is our top priority, particularly because young children are more vulnerable and often swallow toothpaste during brushing routines.

Through our collaborative laboratory testing initiative, we have identified five alternative toothpaste products that tested non-detect for heavy metals, with detection limits clearly indicated on each lab report. These safer options are available on our toothpaste comparison chart landing page and listed below for your convenience. If you are concerned about potential health impacts from using the tested product, we recommend reading the linked article on lead exposure and testing options, which provides valuable insights into blood and urine testing, natural detox protocols, and more.

  • Information about Blood Lead Testing
  • Information about Urine Testing for Heavy Metals
  • Natural Food-Based Detox Protocols
  • List of 68 Safer, Lab-Tested Products
  • Comprehensive Laboratory Reports Archive (over 350 reports)

Access to Original Lab Reports

The full laboratory report for this specific toothpaste is available at the bottom of this article. Please scroll down to review it. We encourage you to explore our extensive database of lab-tested foods, supplements, and personal care products, all verified for low heavy metal content. Our updated safer choices list includes 68 products, and new reports are regularly added.

Resources for Safer Consumer Choices

Visit our Food and Supplement Testing Landing Page for curated lists of safer options, including snack foods, beverages, and personal care products. Supporting our independent testing efforts is easy—simply click on our affiliate links or contribute directly via GoFundMe or Patreon to sustain and expand our work.

About Tamara Rubin and Our Mission

Tamara Rubin is a renowned advocate for childhood lead poisoning prevention, a filmmaker, and a mother who experienced the devastating effects of lead poisoning firsthand. Her work has led to six product recalls since July 2022, and all results shared on this platform are scientifically verified, accurate, and reproducible.

Visit our Press Page to see media coverage of our initiatives. We are committed to providing ad-free, science-based information to empower consumers to make safer choices for their families.

Support Our Work

While our articles are primarily free of advertising, we rely on affiliate commissions and community support to fund ongoing independent testing and advocacy. Consider supporting our mission by shopping through our affiliate links, making a one-time donation, or subscribing to our Patreon for exclusive early access to new lab reports.

Laboratory-Tested Safer Products – As of April 8, 2025

Below is an expanding list of products that have tested non-detect for heavy metals, demonstrating that safer manufacturing is achievable:

  1. Baby Food – 1: Little Spoon Kale, Carrot + Pear BabyBlends
  2. Baby Food – 2: Little Spoon Butternut Squash + Blueberry BabyBlends
  3. Baby Food – 3: Little Spoon Sweet Potato BabyBlends
  4. Baby Food – 4: Little Spoon Sweet Potato + Carrot BabyBlends
  5. Baby Food – 5: Little Spoon Banana + Pitaya BabyBlends
  6. Beverage – 1: Honest Kids Organic Appley Ever After Apple Juice Drink Link
  7. Beverage – 2: Olipop Grape Tonic Link
  8. Breakfast Item – 1: Nature’s Path Envirokidz Organic Panda Puffs Link
  9. Breakfast Item – 2: Nature’s Path Envirokidz Organic Corn Puffs Gorilla Munch Link
  10. Breakfast Item – 3: One Degree Organic Gluten-Free Sprouted Rolled Oats (Canada) Link
  11. Candy – 1: Lindt White Chocolate Bar (Made in USA, New Hampshire) Link
  12. Candy – 2: Cavendish & Harvey Wild Berry Drops (Germany) Link
  13. Coffee & Tea – 1: Chameleon Handcrafted Organic Cold Brew Concentrate Link
  14. Coffee & Tea – 2: Tao of Tea Organic Genmaicha (Portland-based, imported from Japan) Link
  15. Coffee & Tea – 3: Califia Farms Almond Latte Cold Brew (XX Espresso) Link
  16. Coffee & Tea – 4: Death Wish Organic Espresso Roast Ground Coffee (Multi-country origin) Link
  17. Coffee Creamer – Plant-Based: Laird Superfood Coconut Creamer Link
  18. Coffee Creamer – Dairy: Organic Valley Grassmilk Half and Half Link
  19. Dairy & Cheese: Babybel Mini Original Snack Cheese Link
  20. Fruit Snack – 1: GoGo Squeez Organic Apple Sauce Pouch Link
  21. Fruit Snack – 2: Kirkland Organic Apple Sauce Pouch (Costco) Link
  22. Fruit Snack – 3: Pure Organic Layered Fruit Bars in Strawberry Banana Link
  23. Fruit Snack – 4: Once Upon A Farm Dairy-Free Fruit Smoothie Pouch (Strawberry Banana Swirl) Link
  24. Fruit Snack – 5: Pure Organic Layered Fruit Bars in Raspberry Lemonade Link
  25. Infant Formula – 1: Bobbie Organic Gentle Infant Formula Link
  26. Infant Formula – 2: Bobbie Organic Infant Formula Link
  27. Infant Formula – 3: Bobbie Grass-Fed Milk-Based Powder Link
  28. Infant Formula – 4: ByHeart Infant Formula, USA-made Link
  29. Infant Formula – 5: HiPP Bio Combiotik Infant Formula Stage 1 (imported) Link pending
  30. Infant Formula – 6: HiPP HA Stage PRE (imported) Link pending
  31. Infant Formula – 7: Holle Bio Goat Stage 2 Infant Formula (European, Swiss/German/Austrian) Link
  32. Infant Formula – 8: Kendamil Goat Infant Formula (non-organic) Available at Target
  33. Infant Formula – 9: Kendamil Organic Follow-On Milk (European, British, cow milk) Link pending
  34. Infant Formula – 10: Kendamil Whole Milk Infant Formula (Europe, pink can) Available at Target
  35. Infant Formula – 11: Kendamil Organic Infant Formula Available at Target
  36. Ingredient – 1: Jacobsen’s Oregon Sea Salt Link
  37. Ingredient – 2: Maldon Sea Salt Flakes Link
  38. Ingredient – 3: Jovial Organic Einkorn Flour (Italy) Link
  39. Ingredient – 4: Costco Kirkland Organic Hemp Seeds Link
  40. Ingredient – 5: Navitas Organic Gluten-Free Chia Seeds (Mexico) Link
  41. Ingredient – 6: Napa Valley Naturals Organic Red Wine Vinegar Link
  42. Ingredient – 7: Jovial Organic Chickpeas Link
  43. Ingredient – 8: Anthony’s Organic Granulated Cane Sugar Link
  44. Oil – 1: Chosen Foods 100% Avocado Oil Link
  45. Oil – 2: Dr. Adorable’s Organic Perilla Seed Oil Link
  46. Oil – 3: Dr. Bronner’s Organic Coconut Oil Link
  47. Plant-Based Milk – 1: Kiki Organic Plant-Based Milk Link
  48. Plant-Based Milk – 2: West Soy Unsweetened Organic Soy Milk Link
  49. Supplement – 1: Baby Ddrops Vitamin D3 for Babies Link
  50. Supplement – 2: Doctor’s Best Vitamin C with Q-C Link
  51. Supplement – 3: Mary Ruth’s Toddler Multivitamin Liquid Drops with Iron Link
  52. Supplement – 4: Mary Ruth’s Organic Elderberry Liquid Drops Link
  53. Supplement – 5: Nordic Naturals Omega-3 Fish Oil Link
  54. Supplement – 6: Nordic Naturals Kids Vitamin D3 Gummies (Ages 3+): Link
  55. Supplement – 7: Pectasol Modified Citrus Pectin Link
  56. Supplement – 8: Pendulum Metabolic Daily Dietary Supplement Link
  57. Cosmetic – 1: Kora Organics Noni Face Oil Link
  58. Cosmetic – 2: Fluoride-Free Toothpaste: Orajel Kids Natural Berry Link
  59. Cosmetic – 3: Miessence Mint Toothpaste Link
  60. Cosmetic – 4: Dr. Brown’s Fluoride-Free Strawberry Toothpaste Link
  61. Cosmetic – 5: Low-Fluoride Watermelon Toothpaste for Kids Link
  62. Cosmetic – 6: Kid’s Spry Xylitol Tooth Gel Link

Note: Lab reports for some products are pending or not yet published as of April 8, 2025. For comprehensive lab results of all tested foods, supplements, and cosmetics, visit this link.

Bonus: Trace Arsenic Levels in Selected Products

Additionally, six products tested positive for trace levels of Arsenic, which are considered safe by all standards. The detection limits are specified in each report:

  1. Maseca Instant Corn Masa Flour: Product of Mexico. Link
  2. Kendamil Goat Toddler Milk (non-organic): Available at Target or through European formula suppliers.
  3. That’s It Apple Cherry Bars: Not organic. Link
  4. Chosen Foods Organic Avocado Oil: Link
  5. Now Sunflower Lecithin: Not organic. Link
  6. WishGarden Immune Boost Seasonal Rescue: For pregnancy. Link

Note: All affiliate links are used ethically. Purchases made through these links support our ongoing independent testing and advocacy efforts at no extra cost to you.

Final Remarks

Our continuous goal is to promote transparency and safety in consumer products, especially those used by children. We are committed to providing detailed, science-based information and empowering families to make informed decisions. Stay tuned for more updates and new lab reports, as we expand our database of safer, low-toxic products.

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