Community Toothpaste Testing Campaigns Overview

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Latest Updates: February 18, 2025 — Tuesday

The list below showcases all of our ongoing and upcoming community-driven initiatives focused on funding the testing and analysis of various toothpaste and tooth powder products. Our primary goal is to assess these products for harmful heavy metals such as Lead, Cadmium, Mercury, and Arsenic, ensuring safer choices for families worldwide.

This endeavor is powered by the collective support of our community members. Lead Safe Mama, LLC coordinates the testing efforts while the greater Lead Safe Mama community generously covers the associated costs and actively participates in nominating products for testing.

We invite you to contribute $5 or $10 (or any amount you feel comfortable with) to support the testing of products you or your children have used. Your contributions directly help in unveiling the safety levels of these products, creating transparency, and advocating for industry change. The publicly available results strive to empower consumers to make informed decisions and drive regulatory reforms that promote safer products for children.

For comprehensive access, click here to view all published toothpaste and tooth powder lab reports. Each report stems from a product nominated by members of our community, highlighting our collective effort towards safer consumer goods.

Access the complete list of all toothpaste testing campaigns in one centralized location. Note that each product name in blue links directly to its respective GoFundMe campaign. Please be aware that Lead Safe Mama, LLC is not a registered 501(c)(3) nonprofit organization. Instead, it functions as a woman-owned small business committed to community collaborative efforts in child lead poisoning prevention and consumer safety. This work is driven by the voices and choices of our community members, with funding and nominations coming from supporters like you. In 2024, our website reached nearly 2.3 million readers globally. We deeply appreciate your participation and support in this vital movement, helping protect children from lead poisoning in their homes, schools, and environments.

Section Breakdown

  • Section 1 — PUBLISHED Campaigns
    • Subsection 1.a — Funded & Pending Reports
  • Section 2 — Newly Launched Campaigns
  • Section 3 — Almost Fully Funded Campaigns (Less than $275 remaining)
  • Section 4 — Campaigns with Significant Funding Gaps (More than $275 needed)
  • Section 5 — Critical Funding Needs (More than $450 needed)

Section 1: Published Reports

  1. Boka Ela Mint Toothpaste – Fluoride Free
  2. Dr. Jen Strawberry Toothpaste for Kids – Fluoride Free
  3. Earth Paste Silver Toothpaste in Lemon Twist Flavor – Fluoride Free
  4. Hello Toothpaste in Fresh Watermelon Flavor – Fluoride Free
  5. Jack N’ Jill in Strawberry Flavor – Fluoride Free
  6. Just Ingredients Tooth Powder in Fresh Citrus – Fluoride Free
  7. Now Solutions Xyli•White Refreshmint Toothpaste Gel – Fluoride Free
  8. Risewell in Cake Batter Flavor – Fluoride Free
  9. Sensodyne Extra Whitening Cool Mint – Contains Fluoride
  10. Tom’s of Maine Strawberry – Fluoride Free
  11. Wellnesse Strawberry Toothpaste – Fluoride Free

Subsection 1.a: Funded & Pending Testing

  1. Attitude Fluoride Free Training Toothpaste – Fluoride-Free
  2. Boka Kids Nano Hydroxyapatite Toothpaste in Orange Cream Flavor – Fluoride Free
  3. David’s Premium Natural Toothpaste (Sensitive + Whitening), Peppermint Flavor – Fluoride Free
  4. Crest Toothpaste (Regular Mint for Adults) – with Fluoride – Conventional
  5. Dr. Brite Kids Strawberry Toothpaste – Fluoride-Free
  6. Dr. Bronner’s All-One Toothpaste, Peppermint Flavor – Fluoride Free
  7. Dr. Brown’s Baby Toothpaste, Strawberry Flavor – Fluoride-Free
  8. Fygg Nano-Hydroxyapatite Kids Toothpaste in Vanilla Vibes – Fluoride-Free
  9. Himalaya Botanique Kids Bubble Gum Toothpaste – Fluoride Free
  10. Radius Organic Kids Toothpaste, Coconut Banana Flavor – Fluoride Free
  11. Weleda Children’s Tooth Gel in Spearmint – Fluoride Free
  12. Happy Tooth Vanilla Kids Toothpaste – Fluoride-Free

Section 2: Newly Launched Campaigns

These campaigns have recently commenced within the last few days, aiming to fund the testing and reporting for the products listed below:

  1. Arm & Hammer Enamel Defense Toothpaste – with Fluoride – Conventional
  2. Colgate Total Whitening – with Fluoride – Conventional
  3. Kinder Karex German Toothpaste – German Product – Fluoride-Free
  4. NOBS Jr. Bubblegum Berry Blast Toothpaste – Fluoride-Free
  5. PEGCIZ French Kids Foam Toothpaste – Low Fluoride

Section 3: Near Completion (Less than $275 remaining)

Funding for these campaigns is close to completion, with less than $275 needed to cover testing costs:

  1. Orajel Elmo Training Toothpaste – Fluoride-Free ($151 left)
  2. Revitin Citrus Toothpaste – Fluoride-Free ($250 left)
  3. Spry Kids’ Tooth Gel with Xylitol – Fluoride-Free ($235 left)
  4. Crest Kids Bubblegum Color Changing Toothpaste – with Fluoride – Conventional ($170 left)

Section 4: Major Funding Gaps (More than $275 needed)

These products still require significant support to reach testing goals. Contributions exceeding $275 are needed:

  1. Batao Strawberry Baby Toothpaste – Fluoride-Free
  2. Colgate Watermelon Toothpaste – with Fluoride – Conventional
  3. Desert Essence Tutti Frutti Toothpaste – Fluoride-Free
  4. Hello Dragon Dazzle Toothpaste – with Fluoride
  5. Jason Kids Only Toothpaste – Fluoride-Free
  6. Primal Life Organics Bubblegum Flavored Dirt Mouth Tooth Powder – Fluoride-Free

Section 5: Critical Funding Needed (More than $450 required)

This section includes products that are far from fully funded, requiring over $450 to proceed with testing:

  1. Burt’s Bees Peppermint Toothpaste – Fluoride-Free
  2. Designs For Health PerioBiotic Silver Toothpaste – Fluoride-Free
  3. Dr. Jen Super Paste – with Fluoride
  4. Green Beaver Organic Toothpaste in Zesty Orange – Canada – Fluoride-Free
  5. Made By Dentists Strawberry Toothpaste – Fluoride-Free
  6. Marvis Mint Toothpaste – Italy – Fluoride-Free
  7. Miessence Mint Toothpaste – Fluoride-Free
  8. NOBS No Bad Stuff Toothpaste Tablets – Fluoride-Free
  9. Ola Botanicals Mint Toothpaste – Fluoride-Free
  10. Spry Bubblegum Toothpaste – with Fluoride
  11. SuperTeeth Mint Toothpaste – Fluoride-Free
  12. Tom’s of Maine Toddler Training Toothpaste – Fluoride-Free
  13. Truvani Peppermint Toothpaste – Fluoride-Free
  14. VanMan Tooth Powder – Mint – Fluoride-Free
  15. Zebra Coconut Toothpaste – Fluoride-Free

About Tamara Rubin

  • Tamara Rubin is an award-winning advocate dedicated to childhood lead poisoning prevention and consumer safety, also known for her documentary filmmaking. She is a mother of children affected by lead poisoning, with two of her four sons acutely poisoned in 2005.
  • She owns and operates Lead Safe Mama, LLC — a unique, community-driven, woman-owned small business committed to protecting children from lead exposure and improving consumer product safety.
  • Since July 2022, her work has led to six product recalls (FDA and CPSC). All lab results published on this site are scientifically accurate, reproducible, and transparent.
  • For media coverage and additional information, visit our Press Page.

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